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Important Information Regarding the Use of Client Testimonials by Financial Advisors
The Securities and Exchange Commission in December 2020 finalized major changes to its advertising and marketing rules allowing advisors to now use testimonials and endorsements. For investment advisors, the ability to use client feedback is a major change. The SEC approved the first substantive changes to the commission's marketing mandates since the 1940 Advisers Act. The changes mean advisors can now use testimonials and endorsements in advertising under certain conditions, and can also use third-party ratings in marketing provided they include particular disclosures. In a statement, Chair Jay Clayton said "This comprehensive framework for regulating advisors' marketing communications recognizes the increasing use of electronic media and mobile communications and will serve to improve the quality of information available to investors". Client testimonials and reviews on this website comply with disclosure requirements set forth by the SEC which includes statements that the client testimonial may not be representative of the experience of other clients, that no compensation has been paid for the testimonial and that the testimonial or review is not indicative of future financial performance.